Hello Out There? Does Anybody Hear Me?

I'm not used to this -- I'm a Hollywood scriptwriter -- when I write and produce for TV I know where and when my shows are going on the air -- 8 PM or 9 PM -- Monday night or Friday -- CBS or NBC -- now I've created this new website -- it just went "live" -- what the hell does that mean? -- where is it -- who's watching -- what channel do people press on their remote -- please -- somebody -- help me -- I'm new to cyber-space and need your wisdom...